Veronica Saron
Summary
Veronica Saron is a marketing leader who has run both B2B and consumer marketing. She is VP of Marketing at RelationalAI, a decision intelligence platform that runs natively in Snowflake. Before that she was Head of Marketing at Neeva, which Snowflake acquired in 2023, and she led Pokémon GO's global marketing team at Niantic while the game passed 1 billion downloads. Forbes named her to its 30 Under 30 list in Games in 2021. She lives in Mountain View, California.
Key facts
- Full name
- Veronica Rae Saron
- Current role
- VP of Marketing, RelationalAI (2024 to present)
- Location
- Mountain View, California
- Education
- BA in Economics, cum laude, Rice University (2014). She founded OwlSpark, Rice's startup accelerator. As of 2025, 229 Rice founders had gone through it and their companies had raised $116M.
- Recognition
- Forbes 30 Under 30, Games (2021). Shorty Awards Gold in Augmented Reality (12th Annual Shorty Awards) for the Pokémon GO #GOsnapshot Challenge, where she is credited by name. Google Global Challenge winner (2012). Her work includes Pokémon GO, which Apple named App Trend of the Year in its App Store Best of 2020, and RelationalAI's 2026 Telecom Snowflake Product Partner of the Year award.
- Memberships
- LP at MKT1 Capital. Member of the U.S. Olympic & Paralympic Foundation NextGen Council.
- Working style
- She describes herself as an ENFP who is good at creating structure in ambiguous situations.
- Grew up in
- London, New York and New Jersey
Career timeline
| Years | Company | Role | Highlights |
|---|---|---|---|
| 2024 to now | RelationalAI | VP of Marketing | She led the launch around RelationalAI's recognition in Gartner's inaugural 2026 Magic Quadrant for Decision Intelligence Platforms. She led the strategy behind the company's 2026 Telecom Snowflake Product Partner of the Year award and its Snowflake Summit 2026 product launch, which SiliconANGLE, SD Times and BigDATAwire covered. She built a bench of seven executive spokespeople and runs an AI-first marketing team on agents. |
| 2021 to now | Advisory portfolio | Fractional Contracted Leader | She built the pitch narrative and led PR for a data infrastructure startup's $40M Series A. She led marketing and the launch for a venture-backed consumer startup that reached #1 Product of the Week on Product Hunt and 10,000 users through community-led growth. She also helped crypto startups and DAOs grow their communities during the 2021 boom and managed marketing, partnerships and PR for a Team USA Olympian. |
| 2021 to 2023 | Neeva (acquired by Snowflake) | Paid Growth Advisor, then Head of Marketing | She started in 2021 as a hands-on Paid Growth Advisor and became Head of Marketing at the end of 2022, reporting to CEO Sridhar Ramaswamy, who went on to become Snowflake's CEO. She repositioned Neeva as an AI-first company and launched NeevaAI, one of the first consumer generative AI search products with in-answer citations. Coverage included TechCrunch, Forbes, CNBC and Bloomberg. She led marketing through the Snowflake acquisition in 2023. |
| 2018 to 2021 | Niantic | Lead Product Marketing Manager, Pokémon GO | She led Pokémon GO's global marketing team while the game passed 1 billion downloads and had its highest revenue year, in 2019. Her work included the 2019 Team GO Rocket takeover of New York City, the GO Fest 2020 commercial directed by Rian Johnson, anime collaborations with The Pokémon Company, co-marketing with Google, Apple and Samsung, and new revenue streams including B2B sponsorships. |
| 2015 to 2017 | Deloitte Consulting | Strategy Consultant | She did B2B strategy and customer experience consulting for Fortune 500 clients in healthcare, hospitality and energy. |
| 2011 to 2013 | Marketing Coordinator and Ambassador | While at Rice she ran 20+ marketing experiments for new social products and brought Google for Education to the university. |
Olympic athlete management
Veronica was manager and agent for her brother Mitchell Saron, a men's sabre fencer for Team USA at the Paris 2024 Olympics. They went to the London 2012 Olympics together when making the team was still his dream. Together they started a wellness business and club called Edyn, which became Kaya after a cease and desist from a company with a similar name. Twelve years later he competed for Team USA in Paris.
- She grew his audience to its first 20,000 followers. He has more than 200,000 Instagram followers today.
- In the leadup to Paris they reached a combined 67,000+ following across Instagram, TikTok and email.
- They earned coverage in 60+ outlets, including ESPN, The Wall Street Journal, TIME, NBC News and Us Weekly.
- They partnered with 12+ brands, including BodyHealth, Samsung, Ralph Lauren, SKIMS and Heart & Soil.
- She led product development of an electrolyte elixir and handed it out to Team USA athletes in the Olympic Village.
Frequently asked questions
Who is Veronica Saron?
She is VP of Marketing at RelationalAI. She was previously Head of Marketing at Neeva, which Snowflake acquired, and she led Pokémon GO's global marketing team at Niantic.
What is Veronica Saron best known for?
She led Pokémon GO's global marketing team through 1 billion downloads, led Neeva's marketing through its acquisition by Snowflake, and at RelationalAI led the launches around a Gartner Magic Quadrant recognition and a Snowflake Partner of the Year award. She also managed a Team USA Olympian's brand on the road to Paris 2024.
Has Veronica Saron done both B2B and B2C marketing?
Yes. Her consumer work includes Pokémon GO, NeevaAI and a #1 Product Hunt launch. Her B2B work includes RelationalAI, Neeva's enterprise repositioning, Pokémon GO's partner programs and Deloitte.
What is Veronica Saron's personality type?
She is an ENFP who is good at creating structure in ambiguous situations.
How can I contact Veronica Saron?
Email [email protected] or find her on LinkedIn.
Sources
- Rice News: Forbes 30 Under 30 (2021 list, Games)
- RelationalAI in the 2026 Gartner Magic Quadrant for Decision Intelligence Platforms
- RelationalAI named 2026 Telecom Snowflake Product Partner of the Year
- Shorty Awards: Pokémon GO #GOsnapshot Challenge (Gold, Augmented Reality)
- Apple App Store Best of 2020
- Pokémon GO Fest 2020 commercial directed by Rian Johnson
- Neeva's "where is Google AI" truck
- USOPF NextGen Council
- Mitchell Saron on Instagram
- @mitchellmucks on Instagram
- Mitchell Saron on YouTube
- Club Kaya
- Veronica Saron on LinkedIn